Case studies have shown that 96% of all searchers will never look past Googleu2019s First Page. Consumers are using computers, laptops, tablets and mobile phones to find local businesses and services like yours.
People are going online and searching for services in their city or even in their neighborhood. To compete in Google Local Maps, your website needs to be extremely focused on the specific search terms that people are looking for and in the geographical areas that theyu2019re interested in.
"When one of your clients searches on Google for a product or service with a location identifier, say a neighborhood or a town or a city, that is exactly when Googleu2019s Local Map will appear."